In today's rapidly evolving ICT landscape, partner-delivered services are growing at 5%+ annually and projected to reach $250 billion by 2027, leading channel businesses to face unprecedented challenges and opportunities. UK Partner Week 2025 is a pivotal industry event that will address the fundamental issues shaping our sector's future.
The traditional partner ecosystem is undergoing radical transformation. Recent data shows that only 5-20% of partners drive meaningful revenue in most B2B tech programs. Partner business teams face constant headwinds - from misaligned partnerships to inadequate market intelligence. When every function of a business today has a dependency on digital technology, new approaches to partnership strategy are needed.
UK Partner Week's Summit (July 9th, London) directly addresses these challenges through focused tracks tailored for different leadership roles. For CEOs and founders, the event offers strategic sessions on developing future leaders, implementing revenue operations, and building collaborative cultures - essential elements for organizations looking to capture their share of the expanding partner-led market.
UKPW25: Themes and Sessions
In a market projected to reach $250 billion by 2027, our leadership track will help C-suite executives shape winning strategies. From identifying and nurturing future leaders to implementing revenue operations and building collaborative cultures, sessions address critical growth challenges. With partner-delivered services growing at 5%+ annually, UKPW25 Summit will provide essential insights for executives looking to capitalize on market opportunities and drive innovation.
Our Sales Track is designed for sales leaders driving partner-led growth in the ICT channel, focusing on building and leading high-performance teams. Sessions explore data-driven growth strategies, cultural alignment, and techniques for selling emerging technologies. With partner-delivered technology now representing 70% of the global market, attendees will gain practical skills for capturing market share and driving revenue in a competitive landscape.
In our Marketing Track, industry professionals will discover strategies for developing compelling value propositions and implementing growth marketing fundamentals. Sessions examine brand building, cultural differentiation, and standing out in a crowded technology marketplace. The track aligns with the channel's expanding role in the UK economy, providing tools and insights for effective positioning and communication in the partner-led ecosystem.
Our fourth but equally important Technology Track will offer technology leaders developing partner-led solutions insights into team leadership, growth enablement, and intellectual property development. Sessions address the intersection of technology and business success, focusing on value creation and innovation. With the ICT market's continued expansion, attendees will learn strategies for building and deploying technology that drives competitive advantage and higher business valuation.
Why UKPW25?
The timing is critical. With partner-delivered technology and services accounting for over 70% of the global market, the ability to effectively manage and optimize partnerships has become a core competitive differentiator. The Summit's emphasis on benchmarking against industry best practices will provide invaluable insights for leadership teams positioning themselves in this landscape.
For sales and marketing leaders, dedicated tracks offer insights into high-growth team development and data-driven decision-making. With muti-partner campaigns and sales bids becoming increasingly crucial for market success, understanding how to orchestrate complex partner relationships is vital. As highlighted in recent industry analysis, successful partner campaigns require sophisticated go-to-market strategies that potentially align Cloud Hyper Scalers, ISVs, connectivity and delivery partners - exactly the kind of ecosystem insight and connections the Summit will offer.
UKPW25’s focus on culture and developing winning organizations is particularly relevant given current market dynamics. With vendor partner program leadership turnover occurring frequently, building sustainable organizational cultures that can weather leadership changes while maintaining partner momentum is crucial. Sessions addressing company-wide collaborative culture and its impact on sales performance offer practical frameworks for implementing lasting change.
Beyond the Summit's formal sessions on July 9th, UK Partner Week (July 3rd to July 10th) will embrace the many other networking opportunities available. The ever-popular Channel Champions Awards (July 3rd) celebrates excellence in people-focused success - a critical element given that partner relationships are fundamentally human connections.
We are also encouraging channel businesses to lean into the UKPW25 ethos and use it as an opportunity to co-brand and promote their own events as we celebrate everything the channel has to offer.
If you still wonder if UKPW25 is for you, consider this: Companies right across the IT ecosystem invest millions annually in partnerships. One day of focused learning and networking at UKPW25 could optimize your efforts and resources and set you on a path to even greater growth and profitability.
The channel's role in driving UK economic growth has never been more significant. As we contend with increasing market complexity and new forms of competition, the need for strategic clarity and practical insight becomes paramount. UK Partner Week 2025 offers both - a comprehensive perspective on where the market is heading and actionable strategies for capturing the opportunities ahead.
For channel leadership teams serious about optimizing their partnerships and accelerating growth, UK Partner Week 2025 isn't just another industry event - it's a key to unlocking your future potential.
For more information and for free delegate registration, please visit https://partnerweek.uk/
