Europe-wide scheme to offer certified data removal and SMB rebates on Toshiba purchases Toshiba Europe GmbH has a new asset recovery programme operating across the region, which also rewards customers for their participation through money-back incentives. Customers taking advantage of the new initiative will be able to enter a wide range of equipment into the programme, with the service welcoming all PCs regardless of vendor, as well as tablets, servers, and more. The programme, designed for the mid-size and corporate customer, but also covering the SMB market, ensures that all equipment runs through a certified data wipe process for complete security while every effort is made to ensure unwanted hardware is re-used where possible or if not, recycled in a compliant manner.
Recent Toshiba research, which involved a study of 400 senior IT decision makers from medium and large organisations in the UK, France and Germany, found that data security is a top priority for European IT decision makers, with 54% highlighting it as a key area of investment this year. There is a growing challenge faced by businesses in securely removing surplus equipment, with it essential that all data – from intellectual property to financial details and personally identifiable information – is appropriately and fully eradicated during the process in order to reduce the risk of a data breach.
“The launch of our Toshiba asset recovery programme enhances our customer proposition, providing businesses with a simple, reliable and secure way of removing their IT equipment, and at a time when data security is a major concern for many companies,” said Maki Yamashita, Senior Vice President, PC & Solutions EMEA, Toshiba Europe GmbH. “Our service promises customers total peace of mind by ensuring that all data is destroyed via a 3-pass data wipe, before the solution is recycled or resold in a compliant and environmentally friendly manner. The initiative signals another step in our strategy to get closer to our end-users, and meet their evolving IT estate management requirements.”
Further to the service providing guaranteed security and compliance, there are also flexible remuneration offers available with three service options: Buyback, Revenue Share, or Cash Back Offer. Toshiba will provide consultancy with customers on an individual basis to determine which programme suits their needs best, dependent on factors such as company size and the number of units they wish to trade-in. While the initiative is predominantly aimed at mid-size and corporate businesses, the Cash Back option is suited to SMBs as it-offers customers a rebate for each unit they enter into the asset recovery programme when purchasing new Toshiba laptops.