Unit4 is on the lookout for channel partners to extend its reach in the mid-market sector, according to Jonny Bryan (pictured), VP of Global Partners at Unit4.
“We’re looking for partners who can give us further scale and reach as well as those who can influence our prospects and be a lead generation engine for us,” he says.
Unit4’s partners fall into three categories: commercial (reselling or co-selling products), services (implementing and managing software), and innovation (providing additional functionality).
“Our focus is on mid-market people-centric businesses, and so our partners tend to be focused on one country or territory, though we do have some global partners who operate across multiple regions.
“We invest in our partners because we want them to drive sales and successful outcomes for our customers, giving us the ability to scale beyond our internal team,” he adds.
Bryan reiterated the critical role of effective vendor-partner relationships in circumventing conflicts, asserting that its focus is to collaborate with “partners to create opportunities that yield benefits and guide them towards growth.”
Unit4 caters to over 5,100 global customers from diverse sectors such as professional services, nonprofits, and the public sector.
