Identifying, recruiting and signing up new partners is a fundamental element of business development in the ICT sector, but to most companies it is a real challenge.
To be successful at building new relationships it is vital the company understands the local market, has a sound and clear value proposition and has the support infrastructure to on-board and manage new partners. To make things even more difficult the indirect channel landscape is changing rapidly, some services are being subsumed into the Cloud, allowing very different business models to evolve. Understanding these changes and the opportunities that arise, along with identifying where new partnerships are needed to develop the portfolio are critical to long-term success.
IT Europa is well positioned to support both vendor selection and partner recruitment and development. It has more than 20 years’ experience in the European Partner Market, with people who understand the needs of both Vendors and the Channel. This is further supported by an extensive up-to-date database of the leading large and medium sized channel organisations across Europe which enables it to offer a fast, cost-effective response to clients seeking to identify and recruit partners with appropriate skills. Consultancy services include:
- Channel proposition
- Channel strategy
- Partner profiling
- Potential partner identification
- Go to market strategy
- SWOT Analysis
- Competitor analysis
- Identifying new markets & opportunities