8x8 taps growth marketing expert as CMO

8x8 has appointed Bruno Bertini as its new CMO to lead global marketing efforts aimed at boosting brand awareness and growth. 

With over 15 years in the customer experience industry, Bertini (pictured) previously served as Global VP at Freshworks and held multiple leadership roles at Genesys.

CEO Samuel Wilson said: “Bruno’s experience within demand generation will serve to accelerate the growth and adoption of our cloud contact centre and unified communications platform.”