New research from Sage reveals that AI, automation, security, and SaaS will be key drivers of future revenue growth in the channel.
Nearly half (47%) of global partners anticipate a rise in AI interest and are actively enhancing their skills to meet the growing demand. A significant majority of 51% are also actively seeking to hire employees with relevant expertise.
Furthermore, one-third of respondents (33%) consider AI and automated services, along with cybersecurity solutions (33%) and cloud/SaaS applications (30%), as crucial for their organisation's growth and customer pipeline.
Eduardo Rosini, EVP of Partners and Alliances at Sage, said: “The research emphasises the need for companies to anticipate customer demands and make purposeful investments that will propel growth and maintain a competitive edge.
“Central to this transformative journey is the power of AI, particularly generative AI, as a critical accelerator. This wave of AI still requires judgement, experience, and guidance, so humans plus technology working together is where we will get great outcomes.”
