Amplitude appoints Lee Edwards as EMEA VP of Sales

Digital analytics platform Amplitude has named Lee Edwards as VP of Sales for EMEA to regional drive growth.

Edwards (pictured) joins from Oracle's UK and Ireland applications business. He previously led the UKI and MEA regions at Adobe and managed Platform and Analytics sales at SAP.

With over 25 years in European tech, Edwards will boost customer adoption in the UK, France, and Germany.

Amplitude CRO Nate Crook said: “Lee has extensive experience in the analytics space and working with EMEA customers to solve their most pressing issues. 

“I look forward to working closely with him as we expand our footprint in EMEA and drive additional value for our customers.”