Arrow Electronics and Citrix have formed a strategic distribution agreement to better support channel partners in North America and Europe.
Starting October 1, the distributor will handle sales, marketing, and technical support for service providers managing fewer than 2,000 Citrix licenses.
This agreement builds on the companies' longstanding partnership, offers service provider partners greater enablement, flexibility, and support in managing and consuming their Citrix licenses.
Eric Nowak (pictured), President of Global Enterprise Computing Solutions at Arrow, said: “Arrow is committed to exploring new models of engagement within the channel.
"Building on our experience and past success with Citrix, we are positioned to take responsibility for supporting this key segment.”
