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Arrow Electronics unveils new EMEA cloud channel programme

Arrow Electronics has unveiled Cloud Innovation Factory, a new EMEA cloud channel programme for technology partners such as ISVs.

This newly launched programme enables firms running SaaS applications to expand, enhance and scale their solutions with cloud, Arrow said.

“We are excited about the opportunity to participate in Arrow’s Cloud Innovation Factory,” said Paul Collins, chief technical officer at Spica Technologies. “We’ve always had fantastic support from Arrow regarding our core cloud technology stack. The Cloud Innovation Factory programme creates a huge new channel opportunity for us as a fast-growing ISV to accelerate our growth into new markets and territories by reaching a broader network of complementary partners ready to integrate our Digital Workplace Experience platform and App into their own value propositions.”

The global technology solutions provider said it’s worked with partners for several years, but the Cloud Innovation Factory solidifies a partner centric relationship where it can guide them on a journey to success. 

Arrow will work with its team across EMEA to expand the technology providers’ usage of cloud, scale and market-ready solutions to integrate into marketplaces, better apply subscription models and understand different channel models to grow with other channel partners. 

The programme covers everything from creating a value proposition to training and consultancy services as well as marketing, demand generation and vendor best practice. 

With more than 180,000 customers, the newly launched programme comes after Arrow generated $29bn (£21bn) in sales in 2020.