Avnet has named ex-Ingram Micro VP Marcus Adae to the newly created position of vice president for core suppliers and technology groups for the Technology Solutions operating group (TS) in the EMEA region. Adae reports to Graeme Watt, president, Avnet Technology Solutions, EMEA.
In this role, Adae’s primary responsibility is to strengthen the relationships with Avnet Technology Solutions key suppliers in EMEA and drive business development in the company’s focus technology areas. He will work closely with Dieter Lott, Avnet vice president of strategic development and planning for TS EMEA, who is responsible for the strategic imperatives pertaining to next-generation technologies, high-growth customer segments and IT services.
Watt said, “Marcus’s appointment creates incremental bandwidth and emphasis to align with our core suppliers and co-ordinate sales programs and business development initiatives through the EMEA region. In parallel, the appointment enables us to further focus on customers, particularly in high-growth segments, and deliver a clear value proposition around our solutions and services for next-generation technologies. Marcus is highly regarded in the IT distribution market and we welcome him as an integral member of the Avnet TS EMEA executive team.”
Adae has worked in the IT industry for 25 years with a strong sales emphasis on value-add and solutions distribution in Germany, Austria and Switzerland. He was previously managing director for Germany at Tech Data and most recently, Ingram Micro’s vice president central region.