London-based Beta Distribution plans to lift storage to around half its £200m a year sales. It has agreed new targets with vendor FalconStor to boost sales.
Beta Distribution claims 2500 registered customers and says that storage is growing fast: “With data rapidly expanding, storage is in high demand and we have altered our business model to support this,” said Tony Howard, Business Development Manager, Beta Distribution. “Our aim is to make storage account for at least half of our business by the end of this year and we believe an SDS layer such as FreeStor can drive this and help us meet customer demand.”
Beta Distribution offers pre-sales project support, pre-configured NAS solutions, storage solutions, integration and test facilities that integrate with FreeStor “Beta Distribution and FalconStor have had a very strong working relationship since autumn last year and we look forward to developing this further,” said Tony Martin, UK & Ireland Managing Director, FalconStor. “2016 is an exciting year as we expand in the UK and Beta aims to increase the distribution of its storage solutions. The storage market is thriving at the moment and it is crucial for distributors like Beta to help deliver the benefit of an SDS layer that can help organisations avoid vendor lock-in, whether in the cloud or on-premise.”