BT Group has announced new products and services along with a new brand identity to support a "Beyond Limits" strategy, set to launch with a campaign on Oct. 18. That includes 5G mobile services via EE's network starting this Friday in London, Birmingham, Cardiff, Belfast and Edinburgh. Converged products for home and business will come out under the BT Halo name.
BT is also launching a new digital skills programme called 'Skills for Tomorrow' to help 10 million people, families and businesses get digital skills by 2025. It is partnering with Computing at School, through the Barefoot computing programme, to provide digital skills and computing training for an additional 3 million schoolchildren by 2025. In addition, the Work Ready programme will help an extra 5,000 18-24 year olds not currently in education, employment or training to acquire new skills and work experience by 2025. It will also launch 90 BT-sponsored community training centres across the UK, in partnership with the Good Things Foundation, to provide older, vulnerable and digitally-excluded people with support and training.
It's also launching a team of 900 home tech experts for customer and workplace support, and customer contact centers will be rehomed in the UK and Ireland earlier than expected, from January 2020, a year earlier than previously planned. The company aims to bring the BT brand back into more than 600 retail stores, and it is working to upgrade 700,000 homes and businesses to faster broadband by summer 2020.
