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Channel management provider Impartner raises $50m

Channel management provider Impartner raises $50m

Impartner, the global channel management and partner relationship management specialist, has raised $50m in funding to help expand its industry footprint.

Brighton Park Capital led the round with participation from existing investors Savant Growth, Emergence and Golub Capital.

The investment brings Impartner’s total funding to date to over $113m.

Impartner customers, who range from SMBs to Fortune 50 companies across multiple verticals, see an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of using the products, according to Impartner.

“Technologies that enable companies to optimise the partner experience, automate the operational basics of their channel and accelerate indirect revenue are table stakes for running a channel effectively,” said Jeff Machlin, partner at Brighton Park. “Impartner is a proven leader in the space, delivering a unique turnkey solution that enhances revenue, decreases costs and most importantly provides the visibility and analytics that companies need to maximise their channel investment.”

Joe Wang, Impartner CEO, added: “As companies worldwide shift from resiliency to scalability, the channel has never been more important. We are confident we have the technology, team and investment partners to continue to transform how companies worldwide manage their distributors, resellers, OEM partners and other indirect sales channels.”

Existing Impartner customers include the likes of Honeywell, Qualtrics and Vertiv.