Clari is set to acquire Groove to enhance its sales platform, responding to calls for tech consolidation and faster revenue generation.
By merging, Clari plans to offer an AI-powered revenue solution, streamlining all related workflows.
Clari CEO Andy Byrne (pictured) said: "By bringing together Clari and Groove, revenue leaders can implement their revenue collaboration and governance strategy across all internal and external workflows, giving them full visibility and control over the company's most important business process – Revenue."
Groove's co-founders, Chris Rothstein and Austin Wang, will join Clari, focusing on strategy and product development for Groove.
Rothstein added: “Together, we will create more pipelines and enable sellers to act on opportunities with incredible speed and effectiveness.”
