Network services provider Cradlepoint has appointed Sarah Ralston-Good to lead its Enterprise Elite Partners business across the UK & Ireland.
Following the launch of Cradlepoint’s partner programme last year, she will be responsible for forging more partnerships and developing stronger programmes.
The hire will help support Cradlepoint’s expansion in the EMEA channel market over the last year, where it has more than doubled its number of partner relationships – it says it is receiving more than 20 partner applications per week.
Ralston-Good has over 20 years’ experience of working in large data, voice and security networking companies, most recently with Juniper Networks as EMEA director of partner marketing and programmes, before running her own partner consultancy for four years.
Darryl Brick, SVP for EMEA channels at Cradlepoint, said: “As a veteran of the industry, she has a huge wealth of experience and relationships that will prove invaluable to our channel partners. She will develop bespoke, strategic programmes to ensure they continue to offer the best services to the end clients.”
Ralston-Good, partner for sales management, added: “Wireless WAN is the next big opportunity for channel partners that will drive a solid growth strategy and impact revenue from all angles, covering products, services and integration.
“By working closely with our partners I will ensure they have the necessary support to understand the technology, communicate the benefits it will bring to their clients and get rewarded for doing it.”
