Crayon has added new European distribution regions offering cloud services from Amazon.
It is now an Amazon Web Services Authorised Distributor for the Nordics (Norway, Sweden, Denmark, Finland, and Iceland), the Baltics (Lithuania, Estonia, Latvia), and the European Economic Area, including Switzerland. IT Europa last week covered the Westcon-Comstor distribution deal it signed with AWS focusing on the SMB market and the public sector in Europe.
Melissa Mulholland, CEO at Crayon, said: "Our history of supporting the AWS Partner Network demonstrates our commitment to enabling partner success on AWS. This new appointment allows us to bring that expertise to even more partners in regions where we already have a strong presence, helping them navigate their cloud journeys and create impactful solutions for their customers."
Crayon will offer partners support and guidance on building skills with the right certifications and enablement, on investing in the right service areas, and choosing the right AWS Partner Network (APN) programme, like an AWS Competency, to differentiate their business, and to build stronger technical capability to better serve end customers.
It says it will also bring increased value to APN partners, by providing operations and billing support, assistance in achieving APN programme designations, and guidance on new go-to-market (GTM) opportunities.
The programme equips partners to optimise their operations, achieve AWS Partner Network programme designations, and adopt cloud-first strategies. Crayon's local knowledge and global experience promises to enable partners to better serve end customers while driving innovation and growth in their businesses.
"We now have a major opportunity to help our existing channel partners to build and deliver high-value services and solutions to end customers at scale. This gives us an opportunity to approach new channel ecosystems and accelerate our mission to help partners succeed with their commercial and technical cloud implementations," added Mulholland.
