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CRM firm raises $200m to help expand global partner channel

CRM firm raises $200m to help expand global partner channel

Creatio, a vendor of a no-code platform to automate CRM and enterprise workflows, has sealed a $200m capital raise at a $1.2 billion valuation. A chunk of the extra cash will be used to expand its growing partner channel.

The investment round was led by Sapphire Ventures, with participation from StepStone Group and current investors, Volition Capital and Horizon Capital. The round is a minority investment focused on fuelling Creatio’s global expansion.

Creatio has been delivering 50% annual revenue growth, significantly increasing its global customer base and partner network.

Creatio says it maintains a “partner-centric strategy and culture”, with 50% of its business coming from channel partners. Together with its partners, Creatio serves thousands of customers in 100 countries that use the platform in 23 different languages.

With the new investment, Creatio says it will “further empower its channel network” to “jointly deliver remarkable business outcomes to customers”.

Creatio has a global team with representatives in 25 countries. Creatio says it will expand its team further across all key areas, including R&D, customer success, marketing, and sales, among other areas.

“Together with our channel partners, Creatio is on a mission to deliver an unprecedented time-to-value to our clients through the powerful combination of no-code and AI,” said Katherine Kostereva, CEO of Creatio. “With this investment, we will continue to disrupt the traditional enterprise software approach, helping our clients to accelerate time-to-value and use technology as a competitive differentiation in their business.”

“Creatio’s true AI-powered no-code platform – built on a unique, composable architecture – offers exceptional flexibility and usability that empowers enterprise customers to swiftly build, deploy and personalise applications for a variety of use cases across CRM, case management, and workflow automation,” added Rajeev Dham, managing director at Sapphire Ventures.