![DEX specialist Lakeside enters the DACH region](https://iteuropa.com/sites/default/files/styles/article_thumbnails/public/field/image/germany_berlin_0.jpg?itok=gCBknu_8)
Digital employee experience (DEX) provider Lakeside Software has expanded into the DACH region, and has appointed Alexander Laubert as sales director for the territory.
“We are proud to announce our expansion into Germany, Austria, and Switzerland, among Europe’s most significant economic powerhouses,” said Lakeside Software CEO David Keil. “Alexander’s enterprise sales experience and deep understanding of the region will undoubtedly contribute to Lakeside’s continued global growth and success.”
Laubert added: “Lakeside’s industry-leading solutions optimise digital environments and deliver exceptional user experiences. With a localised approach and boots on the ground, we will provide customised solutions to drive the region's digital transformation and business growth while providing our core offerings to this new market.”
Laubert will lead a team of enterprise sales professionals. He has more than 20 years of IT sales management and consulting experience.
The Lakeside SysTrack platform captures, processes and transforms 10,000 data points from every endpoint every 15 seconds. Its technology arms decision-makers with unique, actionable insights that proactively measure, analyse and optimise employees’ digital experience to drive business outcomes.