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Digital River and Avalara team up to deliver tax management solution

Global commerce enabler Digital River has teamed up with Avalara, a provider of cloud-based tax compliance automation solutions. 

The new partnership brings together two brands that aim to eliminate the complexity of international taxes and simplify and accelerate cross-border ecommerce expansion by providing a complete end-to-end solution.

By merging Digital River’s tax professionals and APIs with Avalara’s tax automation technology, brands gain access to a complete end-to-end solution that allows them to “scale globally without worrying about the complex tax liabilities and regulations of each local and regional market”.

Craig Reed, GM of cross-border at Avalara, said: “Retailers and consumers alike are conducting more business online than ever before, which has created increased demand for cross-border commerce.

“This partnership equips global sellers with critical cross-border ecommerce capabilities such as duties and taxes calculation, Harmonized System code classification, restrictions, payments, fraud protection, and order management to reduce friction for the cross-border customer experience.”

Together, Digital River and Avalara provide a “better customer experience” by providing more accurate landed cost information to the shopper, the two companies said. 

Avalara calculates and applies taxes and item classification codes, while Digital River’s Global Seller Services interfaces with global logistics providers and manages back-office functions.

“Global commerce comes with layers of regulation that vary not only by region and country, but also at the local level,” said Adam Coyle, CEO at Digital River.

"This partnership provides a simple and cost-efficient solution that enables global brands to focus on the customer journey while knowing the critical parts of the back-office experience are being expertly handled by a trusted partner that has the expertise to navigate the complexities of global ecommerce.”

This solution is now available for Digital River customers and covers regulations in more than 175 markets, the companies said.