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Distributor helps resellers expand their cloud service offering to firms

Distributor helps resellers expand their cloud service offering to firms

Arrow Electronics has taken the wraps off its Cloud Amplification Program (CAP), designed to help channel partners accelerate their cloud business.

The programme offers a "comprehensive assessment" of a reseller's current cloud maturity, and provides tailored recommendations to support cloud growth, said the distributor.

The programme is vendor-agnostic, allowing resellers to adopt cloud solutions from a variety of providers, enabling them to meet the needs of diverse end-user environments.

CAP "condenses multiple cloud discussions into a single, in-depth assessment", said Arrow, providing insights into cloud readiness and future opportunities that align with channel partner goals.

By focusing on public and hybrid cloud solutions, CAP empowers resellers to expand their cloud capabilities, differentiate themselves from competitors, and capture new revenue streams, the company added.

"CAP helps ensure that channel partners have the tools and guidance they need to capitalise," said Marco D'Angelo, director of cloud in EMEA at Arrow's enterprise computing solutions (ECS) business.

CAP follows a multi-stage journey, beginning with an initial capability review, followed by "persona creation" (including personalised assets and upskilling), goal alignment, and a personalised delivery plan.

Arrow says it provides continuous support throughout the journey, tracking progress and helping resellers stay on course to achieve their cloud objectives.

Last month, Arrow Electronics entered into a Europe-wide agreement with digital workplace platform provider Omnissa. Under the agreement, Arrow is providing resellers across Europe with access to Omnissa's AI-driven digital work platform.

In September, the company unveiled Arrow Micro-SOC (security operations centre) for partners, a managed service designed to proactively monitor Microsoft environments, including Microsoft 365, Azure AD, and other critical applications.