Netherlands-headquartered distributor Resello has opened up its Azure Marketplace offering to cloud service providers. The Microsoft CSP Indirect Provider has begun to make its large portfolio of Azure Marketplace SaaS solutions available via its automated platform.
By adding thousands of open source and enterprise SaaS solutions from third-party ISVs to the portfolio of Microsoft CSP solutions already available for its partners, Resello says it is making it easier for its partners to sell, deploy and bundle Azure usage with Azure-optimised ISV software.
Microsoft formally announced it would make its Azure Marketplace offering available for distribution through the CSP channel in March last year. All the cloud solutions available via the Azure Marketplace have been certified and optimised to run on Azure.
On offer now is a wide range of solutions in categories such as security, AI and machine learning, compliance and IoT.
Harald Nuij, CCO at Resello, said: “Making the Azure Marketplace offer available via the CSP programme is a major opportunity for CSP partners. This will enable partners to provision, manage and invoice thousands of additional third-party cloud solutions the same way as they are used to with first-party cloud solutions from Microsoft, such as Microsoft 365 and Azure.”
He said: “With tens of thousands of actively transacting CSP partners this development is also a significant opportunity for ISVs. This creates an additional major new sales channel with the potential of reaching millions of end-customers worldwide.”
With the current market demand for security-related cloud solutions “booming”, said Resello, the distributor has chosen to start with four providers of security solutions, including Barracuda, Check Point, FortiGate and Kaspersky. By bundling these solutions with Azure usage, they create new opportunities for CSP partners.
“The challenge facing our partners is choosing the relevant solutions for their business and their customers from the wide variety of thousands of SaaS solutions, and then finding a way to efficiently provision, sell and invoice them. Our automation platform takes care of the last part,” said Nuij.
Over the coming months more ISVs and more SaaS solutions will be added the Resello platform. Resello says it supports 2,500 active resellers across over 100 countries.
