Exertis is expanding its Pro AV brand across Europe, North America, Latin America, Australia and Asia following acquisitions and the re-organisation of its business.
Pro AV is the largest business unit within Exertis' global distribution business already. The 2018 acquisition of Stampede started the process with Stampede Europe merging with Medium under the Exertis Pro AV brand that launched the same year. The scope expanded in 2019 with the inclusion of Stampede Asia and Australia under the brand.
Exertis Go Connect, which operates in the Benelux region, will also now align under the Exertis Pro AV brand. And acquisitions COMM-TEC - with locations in Germany, Switzerland, Austria, Italy, Spain and Portugal - and Keren in the Netherlands will come under the Exertis Pro AV umbrella “in 2021”, said Exertis.
Tim Griffin (pictured), managing director of Exertis parent company DCC Technology, said the global brand realignment signals the start of a “new era in worldwide specialist distribution and single-source supply chain management”.
He said: "This is more than a new name, all Exertis owned companies are working together to provide a global platform for our manufacturers to access a single, easy-to-manage gateway to a world of Pro AV resellers and end-user customers.
“With Exertis as their specialist distribution partner, manufacturers can benefit from the product and category expertise of our passionate team members across the world. We can scale at a rapid rate and provide financial resources and supply chain solutions expertise."
The full suite of Pro AV products covers display solutions, UC and collaboration, professional audio and control, digital signage and media solutions, as well as racks and mounts. In July, Exertis extended its distribution agreement with Poly to cover all its European AV and unified communications channels.
