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Giacom and DWS bring strategic leader Baker on board

Giacom and DWS have expanded their executive leadership team, bringing in strategic leader James Baker as Chief Alliance and Product Officer to support their ambitious growth plans.

Baker (pictured) has held several senior positions throughout his career, most recently as Alliances and Marketing Director at Softcat. Prior to this, he served as Director of Product Management at Insight’s European Leadership Team. 

His main responsibility is to ensure partners have access to vendors to grow their businesses, Giacom and DWS said. 

Mike Wardell, CEO at Giacom and CCO at DWS, said: “James is an exceptional addition to our team, given his vast commercial experience and his outstanding knowledge across channel markets. We’re confident he will provide excellent leadership for our business, our partners and their customers.”