HP expects changes in channels in the coming year, and for much more to emerge on how enterprises are already using SaaS and IoT.
Looking ahead at the European Software and Solutions Summit in March, Guy D'Hauwers, HP's business development director for service providers and cloud ECO-systems in EMEA looks forward to the coming year and what he expects:
“80% of our business is channel; and I think the roles are going to be changing. Although you can consume everything on the internet, there is a role [for channels]. They need to reinvent themselves as shifting products or services does not have value. But a lot of partners have an intimate value with customers, so they can play a role in building cloud integration from today to tomorrow. They can integrate the data – someone needs to do it. The public cloud still needs to have the data uploaded. We are working to stimulate the channel on what kind of value it can offer, and encourage them to really listen to their customers. That is how we will work – being innovating in taking the today into tomorrow.”
“I think there is so much to be done in traditional business, with government, businesses and software companies, that have yet to begin. We expect to see much more this time next year; with established companies that have made the changes.”
Shell, for example, has been using IoT for the last couple of years, he says, but have not yet come out with what they are doing. “We need companies to come and inspire each other to do more of it.”