Cloud data platform Hydrolix, or “streaming data lake” as it likes to call itself, is aiming to “double” its overall sales within 12 months with the help of its growing partner base.
At this week’s IT Press Tour in Boston and across Massachusetts, Hydrolix reported a 12x increase in customer numbers over the last 12 months, taking it to 287 companies that use its data lake to store key operational information and business insights.
The Portland, Oregon-headquartered firm added that 59 of its customers were in Europe, and the figure was steadily rising, with its overall customer activity being helped with its strong relationship with content delivery network (CDN) Akamai.
Large global brands use Hydrolix technology to manage their data in industry verticals including the media, consumer goods, financial services, gaming, finance, the automotive industry, and sportswear, among other industries.
The technology supports network observability, compliance, real user monitoring, ML/AI anomaly detection, and also bot, piracy, and fraudulent user detection. And the Hydrolix ecosystem includes connections with key data platforms like Splunk, Apache Spark, Kibana, Snowflake, and Big Query.
Boston-headquartered Akamai white label’s Hydrolix’s system to support its own end customers, and this was demonstrated by fellow Boston-based global sports brand New Balance at the IT Press Tour. Executives from both companies told us how the shoe and apparel firm uses Akamai’s CDN to distribute content and collect the market and customer analytics from it, to measure its effectiveness. It then stores this data in the Hydrolix streaming data lake.
TrafficPeak is the observability solution built on the Akamai Connected Cloud, and TrafficPeak is the white-labelled Hydrolix streaming data lake. This data lake can then be monitored, queried, and analysed in real-time.
Akamai has made a minority investment in Hydrolix, which has so far raised a total of $65m in funding. Whilst Hydrolix isn’t profitable yet, it said it had achieved a $20m run rate in business as of this month.
Marty Kagan, co-founder and CEO of Hydrolix, said: “We are partnering with various cloud channel players, and over the next 12 months we will be focusing on bringing in more of them to help companies get more out of their data.
“The majority of our sales are through our channel, and we encourage our customers to go through our partners. We are aiming to do twice as much total business next year as this year.”
