Informatica, who told IT Europa last month that channels were the fastest way to grow, has named distributor Avnet as outlet for its UK portfolio.
Christian Curtis, sales director, Avnet Technology Solutions, UK, said: “Avnet is focused on providing its partners with opportunities to grow their business, add value to their customers and develop margin-rich revenue streams. We believe that partnering with best-in-class providers such as Informatica, recognised by Gartner as a leader in the Data Integration Tools Magic Quadrant for the 10th consecutive year, offers our business partners access to solutions that place them ahead of the competition.”
Newly taken private, Informatica is in a race to get coverage for its big data solution. Informatica’s technology, combined with Avnet, can enable solution-focused business partners to augment their existing service offerings by delivering data management and analytics solutions to customers. This is supported by Avnet’s SolutionsPath methodology that includes business intelligence tools, education and lead-generation resources.
Eric Kroon, senior director Alliances EMEA, Informatica, said, “Informatica helps organisations to bridge multiple information silos to gain maximum value from their data. As the demand for information solutions continues to increase, we plan to drive a significant percentage of this new business via the channel. Our aim is to work with Avnet to identify and enable a focused set of business partners with ambitions to develop their own in-house big data practices, and build a channel to reach new customers as organisations strive to become data-driven.”