Follows earlier Surface initiative Ingram Micro UK & Ireland has a new ‘Try Before you Buy*’ service for Microsoft-approved Surface resellers. Issuing resellers with loan devices for their customers will provide them with a platform to discuss the benefits the Surface range can bring to the end-user and their business. This initiative is aimed at helping resellers to promote the Surface product range and increase it’s already strong positioning in the premium device space.
The new scheme follows Ingram’s successful launch of their Surface-as-a-service managed program which seeks to empower resellers to offer the entire Surface and Microsoft suite. The end-to-end solution can be used with or without the try before you buy element included and phase 2 increased benefits are expected to be announced very soon.
Brian Windsor, Senior Business Manager for Microsoft at Ingram Micro UK & Ireland commented, “In such a competitive environment, developing business can often be at great expense. We hope that arming our resellers with the opportunity to put the product in the hand of their customers will result in increased traction on the Surface range. The ‘Try Before you Buy’ scheme complements our existing Surface-as-a-service offering perfectly and we hope that our customers will feel empowered and enabled by our new programs.”