Kaspersky Lab, one of the Russian biggest privately held cybersecurity companies, has just announced the launch of its 2016 partner programme to mark the appreciation of its ‘less-established partners’. The key changes include the addition of the 4th level of the partner status, on top of the existing platinum, gold and silver categories, and a new deal registration tool, among the others.
The new ‘Bronze status’ aims to help the company better incentivise its partners, regardless of their size, and reward them with access to new discount levels and additional offers that were previously unavailable to them, it says. At the same time, all partner categories will continue to be entitled to joint marketing tools that include access to local training, webinars and other resources.
On top of that comes the Kaspersky’s new deal registration tool which is dedicated to all levels of the channel partners. The key improvements to the partner programme also include changes made by the company to its online partner portal which will now offer a broader range of supporting assets such as deal registration, educational materials including the most up-to-date insight and expertise on how to educate their own partners, the company says.
“The reason for upgrading our partner programme is to further empower, distinguish and reward our resellers for their hard work. We appreciate that we don’t always give enough credit to our less-established resellers. Our newly developed Bronze tier status will give them the support and recognition they deserve. As a part of the programme we are working closer with our more established partners and providing them with the necessary knowledge to help their customer increase their cybersecurity posture. This is achieved by them by utilising the most recent additions of the Kaspersky Lab portfolio that are aimed at the larger enterprises. With the increase in the advanced attacks on enterprises we have enhanced our solutions,” explains Russ Madley, Head of B2B at Kaspersky Lab UK and Ireland.