Middle East and Turkey-based distributor StarLink has opened a central London office as part of its planned investments to expand across the rest of EMEA. It is looking to recruit security-specialised resellers.
StarLink’s entry into Europe has been timed with the evolution of the region’s threat landscape, as organisations invest more in building stronger defences against cyber-attacks and in ensuring that they can recover quickly when breaches happen.
Founded in 2005, StarLink says it is rapidly growing as a “true” Value-added Distributor with a presence in 11 countries. With a focus on next-generation IT security technologies, StarLink has grown organically at an average rate of 60% year-on-year, and now has a $145 Million turnover.
StarLink says it manages, and sells through its network of over 250 and rising IT security VARs and systems integrators, using the StarLink Solutions Lifecycle, enabling channel partners to differentiate their offerings, it says.
StarLink’s UK office will be managed by Avinash Advani, StarLink’s SVP strategic alliances & international markets, whose responsibility it is to spearhead the company’s European expansion.
Avinash Advani commented: “We have built a great story in the Middle East, Turkey and Africa regions over the last decade, and increasing our coverage across Europe is an essential part of our international expansion initiative. Our plan is to drive our European expansion by replicating our True VAD business model into the UK, and then progressively covering the rest of Europe over the coming months.”
He added, “StarLink’s vendors have consistently supported our expansion efforts. Being geographically closer to vendors’ EMEA leadership teams, has accelerated the process of our contracts being extended, with several vendors giving us immediate distribution coverage across Europe due to the value they have seen in other regions.”