Midwich has signed a UK and Ireland distribution partnership with Bluefin International for its custom LCD solutions. US-headquartered Bluefin is a manufacturer of LCD AD players, rugged LCD displays and custom PCBA products used in retail and industrial environments.
As part of Bluefin’s custom LCD product line offering, the vendor has teamed up with Midwich to sell its in-built signage display range powered by BrightSign, to service customers with a full integrated signage solution.
Midwich will focus on displays up to 29in, responding to what it says is high demand for room and desk booking solutions and small format display signage. Midwich will also offer Bluefin’s frameless, PoE and built-to-order options. Claire Coogan, divisional manager for Midwich, said: “We see great opportunities with these specialist products for our partners. For some time now, there has been a gap in the market for such a quality, high-performance signage display.
“Bluefin is providing a market-leading solution with the BrightSign digital signage engine powering these purpose-built displays, at a very competitive price point. Servicing retail, education, corporate, leisure and hospitality, the industrial tablet design makes them perfect for almost any application.”
Randy Guy, CEO of Bluefin International, said: “With BrightSign’s platform built inside our displays we offer products with unmatched value in functionality and reliability. Combining Midwich’s distribution reach and our ability to provide custom solutions of commercial grade LCD displays for projects of all sizes, our new partnership with Midwich will fill an under-served niche in the digital signage market.”
Bluefin is headquartered in Atlanta, Georgia, with its factory in Shenzhen, China and distribution facilities in Amsterdam, Hong Kong and Atlanta. Earlier this month, Midwich provided a positive trading update for the year ended 31 December 2018. The expanding company expects to report annual revenue in excess of £570m, representing constant currency growth of around 20% over the prior year.
Post year end, the company also acquired MobilePro AG, a leading AV distributor based in Zurich, Switzerland, further expanding the group's geographical reach in EMEA. Midwich will announce its final results for the year on 12 March 2019.
