New Relic has unveiled new enhancements to its global partner programme, with the observability developer outlining that it will provide additional resources to support its global ecosystem of partners.
Now called the New Relic Partner Stack, the new global partner programme will offer training and accreditation programmes, marketing campaigns, personnel support, and sales tools and resources.
New Relic said the objective of the programme is to empower “partners to expand sales and technical expertise, drive customer momentum, and unlock new revenue streams”.
“New Relic’s vast partner ecosystem is leveraging observability to accelerate customers’ most important business initiatives, including cloud adoption, application modernization and digital customer experience,” said Riya Shanmugam, GVP, global alliances and channels at New Relic. “The New Relic Partner Stack brings new opportunities for our partners to put observability in the hands of every engineer, every day, at every stage of the software lifecycle.
“We are delighted to see partners leaning in and advancing through program tiers for increased commercial, marketing, and go-to-market benefits, opening up additional revenue opportunities and investment from New Relic.”
The firm touts several benefits of joining the programme, including co-marketing opportunities, deal registration, margin and renewal discounts, product trials, sales tools and training, technical support and resources, technical and sales accreditations, observability campaigns, and support from partner development managers and partner engineers.
“Channel partners, cloud providers, and technology partners are a key pillar of New Relic’s growth strategy,” added New Relic CEO Bill Staples. “We’re committed to developing a rich global partner ecosystem and have made significant investments in our partner organisation to drive our partners’ growth and fuel New Relic’s global expansion and growth now and in the future.”
