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Rebrand by Infotheek Group creates Flex IT Distribution

Infotheek Group has changed the trading name for its distribution division from Xeptor BV to Flex IT Distribution. The aim is to reflect its strategic direction towards Circular IT with sustainable solutions in IT hardware.

“The new name – Flex IT Distribution – allows us to emphasize our mission to establish refurbished and Circular IT hardware as a true alternative to new hardware and building a sustainable future,” said Stephan Derksen (pictured), Managing Director of Flex IT Distribution. In mid 2018, Infotheek Group announced a name change for its integrated end-user activities after acquiring Centralpoint and Scholten Awater. Now its distribution division is ready for the next phase, he says. The company has expanded to more than 10 countries in Europe, established a position in IT Rent (Flex IT Rent) and became a leading "circular IT" partner for several vendors, including HP, Microsoft and Cisco.

With sales of €750m for Infotheek as a group, Flex IT distribution has around 400 people working in 12 countries. 

Infotheek Group has supplied the IT industry with refurbished hardware since 1991. “The industry is developing new economic models at an accelerated pace, promoting re-use and forcing a reduction of carbon footprint and waste while offering an opportunity for a hybrid IT environment consisting of an optimal mix of circular and new hardware,” says Derksen. “After several acquisitions, we carried multiple brand names that will now be unified into Flex IT Distribution. We innovate by using refurbished or end-of-life hardware and providing our customers with the flexibility of choice through a hybrid model. It allows our resellers and their customers to design an IT environment with refurbished or circular products when the latest technology is less relevant and using the savings to acquire the latest technology where it really adds value to the company’s business model.”

In February, the company will launch a new webshop that provides access to high quality new, end-of-life, ex-demo and refurbished products from various A brands with a range of PC’s, notebooks, servers, storage, networking products, mobile phones and tablets.

The new name is effective immediately, and will be implemented across the company’s products and services throughout the calendar year 2019.