Red Hat revamps partner program with modular design

IBM cloud services subsidiary Red Hat has revamped its partner program with a modular design, allowing partners to earn points through specific activities aligned with their business goals.

The first modules — Resell, Distribution, and Sell With — allow partners to choose activities that boost growth and profitability. Points unlock additional benefits, support, and opportunities. 

A new global deal registration process offers extra discounts and support, while improved market development fund (MDF) tools simplify obtaining funding. 

This launch sets the stage for ongoing expansion of the Red Hat Partner Program, with new modules coming throughout the year.