App performance specialist Riverbed is modifying its channel scheme to boost rebates for partners to embed Riverbed products into their services and solutions and offer a new track for Managed Services. It will have a Consulting Partner track soon, it says.
At its partner summit this week, it said how partners are “more important than ever” to its growth and expansion into new markets.
“In this transformational time in the IT industry, Riverbed is doubling-down on its investment in our partners,” said Karl Meulema, senior vice president Global Channels at Riverbed. “We are making resource, program and IP investments designed to engage with our partners at the customer level, build differentiated embedded solutions and services, create a partner services economy, and develop revenue and services opportunities for our partners in the channel-led space.”
Riverbed will be providing incentives such as rebates for partners to embed its products into their services and solutions while also adding investment and refinements to its Value-Added Distributor programme. A pilot programme for Managed Services sold via the channel with subscription licensing and pricing is to be launched.
“Technology including mobile, SaaS and cloud are disrupting business models and providing new ways to engage and connect with customers as well as entirely new routes to market,” Meulema continued. “The updates to our partner program are designed to help our partners make this market shift. Riverbed’s disruptive SD-WAN, visibility and software-defined edge platforms, along with our continued leadership in WAN optimisation, make us the ideal go-to-market partner in this dynamic market.”