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Rookout flies with expanded tech and channel

Rookout, the developer-first observability platform, has launched Smart Snapshots, to provide a detailed, context-rich picture for developers when something unexpected happens, and deep code-level data is required in order to return applications to a healthy state.

The development comes after the company detailed how it intended to commercially move forward in the channel, on the IT Press Tour of Israel last week, which IT Europa attended.

It says it is making snapshots the “fourth pillar of observability”. Traditional observability telemetry consists of metrics, logs and traces. Snapshots capture what happened at specific moments in time, improving observability.

Capturing snapshots after major incidents or highly unexpected events saves developers countless hours of debugging.

“We’ve been hearing for years about the three pillars of observability,” said Liran Haimovitch, CTO and co-founder of Rookout. “Snapshots are the next level for those moments when something goes very wrong and metrics and logs don’t provide enough context for developers. If a picture is worth a thousand words, a snapshot is worth a thousand log lines.”

The company has raised $28.4m in funding so far, with a B Round completed last August. It employs 45 and is now scaling up in every area to increase its global footprint controlled by its offices in Tel Aviv and California.

There is a free tier edition and an enterprise edition of the software. Like many developer products and services, Rookout is mainly sold direct, with customers coming to the firm’s website or searching for it via cloud marketplaces.

However, OEMs for the technology already exist and Rookout confirmed on the IT Press Tour that it was looking for resellers to help get the product into new markets. “We are also talking to global system integrators who can provide Rookout to enterprises involved in cloud native, cloud first and digital transformation projects,” the firm said.