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Rubrik hires new channel director for UK&I and emerging EMEA

Security company Rubrik has Lisa Roberts as director of channel and alliances for UK&I and emerging EMEA.

In her new role, Roberts (pictured) will be responsible for driving growth opportunities with existing partners, developing new strategic partnerships and expanding its channel operations into emerging markets in EMEA.

Roberts, who joins from Cisco, where she was regional sales leader for its commercial business in the UK, takes up the role with immediate effect and will be a key leader in Rubrik’s Global channel and alliances team.

Her appointment is the latest development in Rubrik’s evolving channel strategy and is the second major channel hire so far this year following Ghazal Asif, who joined as VP of Global channel and alliances in February. 

“At Rubrik we remain laser-focused on the continued success of our partner community, building out a specialist channel ecosystem, creating value and driving growth opportunities,” said Asif. “Lisa is an experienced and proven channel leader and I’m delighted to welcome her to the team as we evolve our channel strategy, further build on our data security momentum and deliver even greater value to our partners.”

Roberts has over 15 years of experience in the IT industry, having held senior sales and channel leadership positions at Softcat, Symantec and Meraki.

“When I was approached by Rubrik it was an offer I just couldn’t ignore. Its unique ability to help organisations secure data against growing cyber threats such as ransomware makes it highly differentiated and relevant in the marketplace,” Roberts added. “Its proven and inspirational leadership team and culture attract top talent and creates credibility with customers. And its unwavering commitment to the channel builds confidence and trust with partners. I am truly excited by the opportunities that lie ahead.”