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Splashtop unveils two-tier channel strategy programme for EMEA

Remote access provider Splashtop has launched a new two-tier channel strategy programme for EMEA, following rapid growth in the region.

Led by Nickey Ikelaar, the company’s recently hired head of channel EMEA, PartnerConnect serves two key objectives: to bring the company’s remote access and support solutions to the EMEA channel community and to nurture partnerships with VARs, MSPs, and distributors.

“With a high-growth roadmap and the best Net Promoter Score in the industry, Splashtop is in an incredibly strong position right now,” explains Ikelaar. “We’re delighted to share this success with a new market of resellers: together, we can bring the next generation of remote access and support to EMEA and help customers keep pace with the new reality of work.”

The company claims the two-tier partner programme offers silver and gold partners a range of benefits, including marketing funds, trends and insights reports, and dedicated security and compliance guidance on top of the right to resell Splashtop’s remote access and remote support software.

Splashtop added that as members grow into gold partners, they can also take advantage of increased margins, more marketing support, plus access to a partner advisory council.

“I’m delighted that Nickey has brought her extensive channel experience to Splashtop; together, we’ve created a partnership programme which truly focuses on our partners,” adds Alexander Draaijer, general manager EMEA at Splashtop. “We know we have a lot to learn and a lot of knowledge to share as we go on this journey with our resellers. The advisory council is a great reflection of Splashtop’s principles of transparency and flexibility, and I’m excited to see what we can build together with the channel community here.”

The Amsterdam-based firm said it will be running series of webinars in multiple languages later this month to introduce the full details of the partnership programme.