Distributor Tech Data now has a new set of online tools for SMB resellers, including a Marketing Portal that gives them access to a selection of template emails, web banners and white papers from vendors, and a set of Web Store options with a data feed provided free of charge.
These resources are being made accessible through Tech Data Accelerate, an SMB-focused microsite that also provides links to Tech Data’s Credit Elevator, Vendor Partner Programmes and Events.
The new Marketing Portal has been developed to provide an easier way for resellers to produce customer emails from a range of marketing templates, which they can further enhance with their own messages, links and contact details. Over 30 vendors are represented in the portal, with leading names including HP, Microsoft, and Samsung providing SMB messaging, and Public Sector-focused messages provided by Cisco, Dell, Lenovo and others. Resellers can simply mix and match messages to achieve a broad market appeal.
The Tech Data Web Store service is also accessible via the Accelerate pages. Resellers and retailers that register can make use of a data feed free of charge, enabling them to offer display details and pricing of Tech Data’s entire portfolio within their own website. For £395 per annum, resellers can have their own ecommerce site with fully-functioning shopping cart, allowing customers to place orders online with them. Tech Data will despatch orders directly to the end-user in the reseller’s name. A full website construction and maintenance service is also available for £995 per annum.