Pushing into market needing less expertise - domestic users and education Tech Data is now the exclusive distributor for the new Polaroid ModelSmart 250S 3D printer in the UK, targeting consumer, education and commercial markets. It follows a move into the 3D printer segment by rival Ingram Micro last year when it took on three new 3D printer vendors.
It is being targeted at the non-expert user and has a price tag of just under €2000. “The printer will be ideal for use in the home and by schools,” says Peter Lunn, Senior Category Manager for Print at Tech Data. “Polaroid is an iconic brand-name and as well as being easy to set-up and use, the new Polaroid ModelSmart is what the market has been waiting for. It will be perfect for schools looking to acquire a usable and affordable 3D device and the growing number of home imaging enthusiasts. This is a fast-growing sector with huge potential.”
It is being brought to market through a three-year partnership between Polaroid and UK-based manufacturer, Environmental Business Products (EBP), which claims to be Europe’s largest and longest- established manufacturer of inkjet cartridges. During this time, EBP will be the sole manufacturer of the Polaroid 3D printer and consumables range. Polaroid printers are manufactured in the UK.