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US SAP specialist opens London office

Aims at mid-market and SAP HANA growth area

US SAP specialist Bradmark Technologies has become a channel partner authorised to resell SAP database products in the United Kingdom. Under this agreement, Bradmark will offer SAP Adaptive Server Enterprise, SAP IQ database software, SAP Replication Server and the SAP HANA platform to its existing customers and prospects through its direct sales force and marketing campaigns in the North America and the United Kingdom.

Craig Manning, Director of Resellers, SAP UK and Ireland said, "The ability to acquire both database and database management tools as an integral solution from a single supplier allows customers to reduce time and resources during the acquisition phase of the procurement cycle, and afterward have a single point of contact for planning and problem resolution. This lowers a customer's total cost of ownership."

By joining the SAP PartnerEdge program as a SAP channel partner in the UK, Bradmark aims to provide a solution that encompasses all facets, including software licensing, implementation services, training and documentation, staffing and optimization and support.

"Through this additional agreement, Bradmark is increasing its value to customers," said Bradley Tashenberg, president and CEO. "SAP database solutions are synergistic with the Surveillance Database Monitoring product line, Bradmark Surveillance."