Vertiv, a vendor of critical digital infrastructure and continuity solutions, says it accelerating its global channel growth with new investments in people, tools, programs, and partner relationship management systems.
Giordano Albertazzi remains president of Vertiv in Europe, Middle East, and Africa and will lead Vertiv’s global coordination efforts in conjunction with regional presidents and their channel organisations. He says: “We are working with a strong foundation when it comes to the Vertiv channel partner program. Our cross-functional global team will provide industry-leading partner experience while enabling access to an ever-expanding portfolio of channel tools and solutions.”
Vertiv carries a portfolio for data centre, edge, telecommunications and other critical applications. In 2020, product releases for the channel in EMEA included single phase UPS such as the Vertiv Liebert GXT5, and the Vertiv Edge line-interactive UPS, the Geist Universal Power Distribution Unit (UPDU), and Avocent and Cybex IT management appliances that address security and remote management issues. Expansion of the portfolio is planned in 2021.
The investments are in the Partner Program includes new global channel oversight and a new global partner relationship management system that allows partners to interface with Vertiv for deal registrations, configuration tools and anything they might need to initiate, manage or complete work with Vertiv. These improvements are part of Vertiv’s ongoing investment in people and resources to better serve channel partners and their customers.
“The channel partner program is the foundation of one of Vertiv’s fastest growing businesses. While we have a global program that can support international opportunities, our tools and benefits are catered to address the unique needs of the partners in each of our local markets, and a focused supply chain that ensures fast, easy equipment delivery and service anywhere in the world,” said Rob Johnson, CEO at Vertiv. “Ultimately, we are raising the bar to ensure a best-in-class relationship experience for our partners.”
The program tools give partners streamlined access to an expanded product portfolio largely focused on integrated rack solutions, with a new configurator that allows partners to build complete solutions with Vertiv™ infrastructure equipment, simplifying that process and shortening timelines for their customers.
