Zoom has unveiled a new global partner programme, to build on the incentives it already offers 8,000 partners across 150 countries.
The new Zoom Up Partner Program is described as a “holistic partner framework that makes it simple for partners to outline their path to success”.
It introduces a single integrated programme with enhanced resources, and includes a new Zoom Phone offering with calling plans that make Zoom Phone “accessible and easy for resale partners”.
Partners will be able to train in up to three core competencies that are categorised as “volume”, “phone” and “customer success”, to help establish and grow the expertise a partner may have in specific areas.
Zoom is also introducing role-based accreditations to help train and validate partners’ knowledge and skills in three areas – sales, technical sales and post-sales technical.
And Zoom will roll out new programme levels to recognise and reward partners for their level of investment in the company's offerings. The three levels for partners are Enrolled, Sales and Performance. Partners will start at the Enrolled level with a baseline of entry-level programme benefits, and they can then move up to the Sales level by achieving certain requirements. The Performance level, with the highest level of benefits, can be achieved by completing one or more competencies.
Existing partners will be placed into these new levels in the second half of this year, based on the requirements of the programme level.
The vendor is planning to invest additional marketing development funds (MDFs) with leading Performance level partners over the next year.
