Networking solutions provider Zyxel Networks is simplifying the process for new resellers to join its channel programme by allowing them to become Silver Partners without the need to meet first-year sales targets.
Rachel Rothwell (pictured), Zyxel Networks' Senior Regional Director for the UK and Ireland, emphasises this strategy aims to boost partner skills to better fulfil evolving customer needs.
She said: “Stepping up to Silver level will equip partners to do that and enable them to build greater loyalty and more profitable long-term relationships with their customers.”
Zyxel is also keen to bring new partners on-board, she added. “We’ve only just refreshed our partner programme and we want to bring new partners on board to ensure we can maintain our growth and increase our market share.
“Ideally, they will come straight in at Silver level with the ambition to establish themselves and go on to become Gold Partners.”
