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Shape Robotics signs deal with Channel Tools and TD Synnex to extend EdTech reach

Shape Robotics, an innovative Danish EdTech company offering robotics for educational purposes has partnered with Channel Tools, a UK-based sales and marketing services provider to extend its channel reach.

With the European EdTech market, worth $46.09 billion in 2022, predicted to reach $106bn by 2028 according to analyst firm ReaserchAndMarkets, the collaboration aims to boost channel sales of  Shape Robotics products into Science, Technology, Engineering, the Arts and Mathematics (STEAM) markets.

“With our dedication to innovation in education, we are poised to empower educators and students through this partnership, enriching the learning journey and future-proofing education,” said Mark Abraham (pictured), CEO of Shape Robotics.

The partnership positions Shape Robotics’ Mobile STEAM Lab Thinken and Fable Robots into Channel Tools’ varied go-to-market offerings including distribution through TD Synnex.

“We are thrilled to partner with Shape Robotics, a leader in the field of robotics and education,” said Kewal Gupta, CEO at Channel Tools. “Their commitment to innovation and excellence perfectly aligns with Channel Tools’ mission to provide our partners and clients with the most advanced solutions available. This partnership signifies a shared commitment to innovation, excellence, and customer satisfaction.”

Craig Smith, EMEA VP,  Data, AI and Application Division, TD Synnex, added: "We're excited to partner with Shape Robotics and their STEM platforms. Developing tomorrow's workforce is crucial for ensuring technology benefits society. We're proud to offer a solution that supports this goal."