Amid widespread interest in generative AI, many European enterprises still face “significant challenges” to bring order and structure to their internal data, and lay a solid foundation for their AI and ML models, according to research from analyst house Information Services Group (ISG).
The 2024 ISG Provider Lens Google Cloud Partner Ecosystem report for Europe says providers in the Google ecosystem are helping European enterprises “rise above” the GenAI hype, by offering structured, methodical approaches to identifying successful business use cases.
“Long popular as an environment for data and ML workloads, Google Cloud offers a wide array of tools and solutions, some of which have been updated with GenAI capabilities via access to Google’s Gemini large language models, and a variety of third party and open models,” the ISG report says.
“Providers are aiding many European enterprises in the move from traditional data warehouse approaches to more modern, AI-driven data meshes,” said Matthias Paletta, ISG partner, technology modernisation for EMEA. “Meshes use ML technologies to search and assemble data from different business domains across the enterprise.”
According to the report, providers are seeking to address data sovereignty concerns in a variety of ways, ranging from regional selection and management at a basic level, to private cloud solutions and specific sovereign cloud offerings on Google Cloud, the latter with additional auditing, access management and threat detection systems.
“European enterprises seek cloud solutions that strike a balance between control and innovation,” added Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Managed service providers in Europe bring significant expertise in data sovereignty and regulatory compliance rules.”
The report also examines how concerns around optimising cost and maximising cloud ROI are intensifying demand for managed FinOps.
The 2024 ISG Provider Lens Google Cloud Partner Ecosystem report for Europe evaluates the capabilities of 43 providers across five quadrants, including implementation and integration services, data analytics and machine learning, managed services, SAP workloads, and workspace services.
The report names Accenture, HCLTech, TCS and Wipro as Leaders in all five quadrants, while Eviden (Atos) is named as a Leader in three quadrants. Cognizant, GFT and T-Systems are named as Leaders in two quadrants each, while Ancoris, Infosys and Quantiphi are named as Leaders in one quadrant each.
In addition, Cognizant, Fractal Analytics, PCG, and SFEIR are named as Rising Stars - companies with a “promising portfolio” and “high future potential” - in one quadrant each.
In the area of customer experience, Genpact is named the global ISG CX Star Performer for 2024 among Google Cloud Ecosystem partners. Genpact earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence programme.
The 2024 ISG Provider Lens Google Cloud Partner Ecosystem report for Europe is available to ISG subscribers, or for a one-time purchase.
