Claims new subscription sales of Talend's big data integration solution increased 122%, so needs channel growth Talend, the big data integration software specialist, has a new VAR Programme in Europe, focusing in particular on opportunities in France, Germany and the United Kingdom. Talend plans to continue to conduct its own marketing and sales activities and generate leads for qualifying partners based on their specific business needs, sponsorship and funding.
The programme aims to increase Talend solution awareness, availability and support at a time when a growing number of companies are looking to update and optimise their IT infrastructure and use data more effectively across their organisation. Talend also offers VARs participation in the Hadoop ecosystem, which is currently enjoying strong interest and growth. In 2014, new subscription sales of Talend's big data integration solution increased 122%, it says.
"Our VAR programme will help further accelerate our growth rate, enable us to keep pace with demand and, ultimately, enable more companies to become data-driven organisations," said Francois Mero (above), senior vice president of sales EMEA, Talend. "Our programme has been specifically tailored to enable companies to expand relationships with existing customers, acquire new customers and drive new and recurring streams of revenue."
Talend's subscription-based solutions provide customers the chance to tap into recurring revenue streams and form ongoing relationships with their customers. In addition, the complementary nature of Talend's product portfolio offers VARs new upsell and cross-sell opportunities as customers continue to scale integration capabilities to meet the evolving data needs of the business, he says.
Talend offers a multi-tier VAR programme to support a range of partners, with access to automated promotional tools, selling strategies, customer success stories, sales and marketing materials, as well as technical support and training. Depending on the level of participation, partners may also be eligible for access to a dedicated technical support line, varying levels of pre-sales product support and leads from Talend marketing activities.