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SAP’s ecommerce business launches SMB partner programme

Expansion into cloud or partner-hosted environment

hybris, the Switzerland-based subsidiary of SAP, has launched the new partner programme for its ecommerce arm dedicated to small and medium businesses (SMBs). hybris delivers enterprise multichannel e-commerce and product content management (PCM) software.

Under the new deal, it will offer omni-channel commerce capabilities of the platform in a private cloud to the participating partners, it says. The new scheme will also target the experienced partners to help them create a pre-packaged solution for both B2B and B2C markets. This means the partners will host hybris' offering and will be offered an option to choose from whether they want host it at a hybris hosted centre or within a partner facility, it says.

According to hybris, the solution software costs can be additionally tailored to the needs of customers allowing them to pay as they grow.

“Our partners have packaged and optimised our market-leading commerce solution for the SMB market. The hybris SMB Partner programme ensures our partners deliver a quick time to market and allows potential customers flexible licensing models other than revenue share,” says Patrick Finn, Senior Vice President of Global Channel and Partnerships, hybris and SAP Customer Engagement and Commerce.

The first partners who have joined the programme are BORN Group, Conexus, CrossView, Gorilla Group and Tacit Knowledge.