VMware Partner Connect, a new programme designed to accelerate partner transformation and growth.now offers three tiers: Partner, Advanced Partner, and Principal Partner.
Principal Partners can help customers identify and implement ideal VMware solutions, based on the achievement of Master Services Competencies across different strategic IT priorities, it says. Principal Partners can also earn comprehensive rewards including deployment and consumption incentives, as well as prioritisation for collaborative business planning and co-selling opportunities with VMware. As of today’s launch, hundreds of partners have been designated Principal Partners. There are plans to integrate Carbon Black, VeloCloud and Pivotal programs into the VMware Partner Connect.
“VMware Partner Connect reimagines the way we do business with and for our partners, helping them drive differentiated customer success and digital transformation,” said Jenni Flinders, Worldwide Channel Chief, VMware. “We designed Partner Connect with our customers in mind, and the idea that they should feel confident when choosing to go with a VMware partner. And this is just the beginning, as Partner Connect continues to evolve to deliver new and better ways for our partners to grow their business.”
Hundreds of partners have been designated Principal Partners at launch. “The value of Partner Connect is universal yet it can bring particular benefits to the EMEA region, which is fragmented in its technology maturity, consumption and adoption levels,” said Jean Philippe Barleaza, EMEA VP Channel, Alliances and General Business, VMware. “This is a great opportunity for our partners in the region to propel their own businesses forward, as well as our customers. Partners can deliver a new consistency of experience, making it simple for customers to consume technology as and how they wish, all via one digital foundation, and embrace innovative new applications and services.”
It also includes an Incentives and Development Funds portal, which provides enhanced dashboards and improved visibility for partners to track their activity with VMware, a new VMware Learning Zone, which provides a wide variety of content, including the ability to customize learnings plans based on individual partner preferences, and aims at an overall improved partner experience.
