Dell EMC PowerStore is the first new offering from the combined company and is a useful pointer as to the direction the mid-range storage market is going.
Yes performance is better – up to seven times faster, and it includes a raft of features aimed at keeping the storage investment from customers centred on Dell. “Customers can save on IT budget and capacity with always-on deduplication, compression and a guaranteed 4:1 data reduction,” it says.
Flexible usage models allow customers and their service providers to buy more capacity and or power, while migrations have been simplified from existing storage and in hybrid cloud models.
The theme is removing complexity, for users and channels, and it is being positioned as an ideal platform for an automated data centre, complete with AI and containers.