Channel businesses are now placing 'purpose' on equal footing with 'profit' in regards to driving their sustainability agenda forward, a new Agilitas ‘EVOLVE for The Planet’ report reveals.
The report reveals that almost 46% of 250 channel leaders surveyed said it has become more of a business focus, with the remaining 18% stating they are prioritising environmental and social purpose over profit when it comes to their partnerships.
Agilitas found that 98.4% of businesses are currently making strides to improve their impact on the planet, while 82% of those surveyed said they only opt for partners they align with.
Deborah Johnson, Head of Sustainability at Agilitas, said: “Becoming sustainable without significantly increasing costs is proving to be a real challenge, but has been met by those in the industry with positivity and confidence.
“The way sustainability efforts have advanced in the face of the external factors we have experienced in the last few years is very promising, and the research results only serve to highlight that.”
